A Take on Sartorial Assimilation in St Andrews

In many ways, attending the University of St Andrews makes me feel like I’m living a double life. Being from the United States and having gone to a high school where almost no one applies abroad, my university friends exist in a very separate sphere of my life from those I have at home. The …

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Is The High Street A Thing Of The Past?

Where was the last place you shopped for clothes? For many consumers, the answer to this question is frequently becoming ‘online’. Online shopping offers the purchaser ease - shopping from just about anywhere, home delivery, and simple return processes. So, with this system more popular than ever, has the high street lost its appeal? Should …

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The Jacquemus Bag Rant No One Needed or Asked For

“You know how much that is?” I ask my friend, reaching my hand over to her side of the table, forcing her to look up from her laptop and onto the Instagram post open on my screen. “How much?” she asks, clearly feigning just enough interest to entertain my oncoming rant, because she’s a good …

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I Don’t Return Online Shopping – Yes it’s an issue

Whether its biting your nails, a little-too-frequent social smoking, procrastinating laundry to the point of developing very creative problem-solving skills – everyone has those slight flaws in their system that they try to hide for fear of judgement or humiliation by other (more-or-less) secretly flawed individuals. Mine is that I don’t return online shopping when …

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Can Students Help To Save The High Street?

The high street hit headlines in January for declining sales and rising rents. The media has branded the Great British High street in crisis. Costs are, largely, too high for the high street to continue in the way it has done previously. However, it is worth considering the future of Britain’s major retailers and, indeed, …

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Activism, Protest, and London Fashion Week

I always can’t wait for London Fashion Week, and this season it definitely didn't disappoint. However, I had expected the week to be focussed on all the new trends (beige, beige and more beige… is it just me that hates this?) and fashion statements, instead, Fashion Week was dominated by activism and rebellion. In the …

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The Obsession With The French Girl

Fashion and culture is obsessed with the effortlessly beautiful, and almost mysteriously magical, “french girl.” If you type “french girl” into google, you could find a plethora of articles about how to eat, dress, act, or even date like a french girl. In fact, when Vogue published their first article in 1892, they even included …

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