When it comes to shopping sustainably, whether that be secondhand or through an eco-conscious brand, it’s an easy matter of acquiring jumpers, jeans, blazers, boots, and coats galore. However, when it comes to all that’s underneath, things can start to get a little tricky. With Valentine’s only a week away, it’s a tempting time to invest in some new lingerie or cute set of undies, but with a wide discrepancy in sustainable options, especially in comparison to the draws of High Street, you may be struggling to stick to your decisive eco-consciousness. While eco-friendly brands like Pansy, Organic Basics, and Hara the Label are all great places to start for basic underwear, let’s be honest: their styles don’t exactly exude sexy. Luckily, I’ve scoured the Internet (and trust me, this was not easy) to find a few brands that do bring the *seductive*, so if you’re looking to invest in some sexy slow fashion this Valentine’s, here’s where to get started:
Brighton-based Cherry Lingerie on Etsy has it all, from silky sets to pom-pommed stockings, and if you can’t find what you’re looking for, there’s always the option of requesting a custom order. Cherry’s products are all upcycled and handmade vintage pieces and start at prices comparable to what you might pay for a mass-produced item in, say, Victoria’s Secret.
Nette Rose boasts ethical production and sustainably sourced materials, which they are committed to keeping out of landfills. They have a wide variety of styles, fabrics, and patterns to choose from — including mix-and-match sets — in order to find your absolute best fit. If the high-waist Granny-panty style of most sustainable underwear brands haunts your would-be-wet dreams, then Nette Rose is all yours — with cheeky thongs and translucent bikini briefs to spice up your undies drawer.
Soft and Wet
As the evocative imagery of their brand name implies, Soft and Wet hones in on the silky and the sexy in their lusciously feminine sets. Their small collection, which comprises just one style and three colors, is all handmade to order using locally sourced materials by founder Alice, in Italy. Currently, preorders won’t go out until the end of February, but this is definitely one to bookmark, if not for next year’s Valentine’s, then for a treasured investment year-round.
Claudia May Lingerie
Self-proclaimed luxury brand Claudia May is fiercely propoundent that you can have your lingerie, and sustain it too, in their approach to balanced and ethical practices. Another huge bonus is their wide variety of sizes, ensuring every individual body can find the perfect fit and feel good, both ethically and self-assuredly.
Of course, if you don’t mind getting your knickers secondhand, Etsy and Depop are always good places to browse, especially as their options tend to be much more broad and affordable. And, who knows, maybe you’ll be lucky enough to come across an adorable bodysuit like the two pictured above in your next venture charity shopping.
Overall, lingerie shopping can be intimidating, and when your conscious eye limits your options, it can turn downright frustrating. At the end of the day, though, you shouldn’t have to sacrifice sustainability to feel confident and sexy. With just a little bit of extra patience (and this guide), it’s possible to find cute undies you feel good in, while limiting your environmental impact, too.