10 Influencers You Should Already Be Following

In an age where the field of fashion, and more specifically the world of streetwear, is dominated by Instagram influencers, Victoria’s Secret ex-angels, and celebutantes, it’s important to consistently be refining your feed. Trust me, we’ve all gone through the phase when we thought Emma Chamberlain was a style icon, and Kylie Jenner’s Snapchat stories were on par with the pages of Vogue (ok, mine was last year… We live to forget our fashion faux pas). But I believe, as you should, that, as college students, it’s far past time our style became a little more nuanced and a little more mature. I am not saying that social media’s well of fashion inspiration has run dry (if I was, then I’d be out of this job). Far from it! Instagram, Pinterest, YouTube, Snapchat – all very viable style sources. The trick is to sort the diamonds from the rough. In order to help you through this process, I’ve listed my Top 10 Fashion Influencers below. This is not exhaustive, but it gives you a nice foray into the world of #OOTDs.

1. Alexa Chung (@alexachung)


Ok, so we should all know who this is by now. She’s been a mainstay of the high-fashion scene since the early-2000s, when her sophisticated take on Annie Hall-esque androgynous style became well-known. She was a model, then a TV personality, then an author, and now just one of those extra-stylish people who everyone knows and with whom brands occasionally collaborate (hello, Alexa Chung x Barbour!) If you don’t already follow her, please stop reading immediately and go do so. She is stop number one on anyone’s list of fashion Instagram feeds to get excited about style. 

2. Sophia Roe (@sophiaroe)

Another one most people know: hailing from Copenhagen (one of the most fashionable places in the world right now – you can quote me on that), she’s a freelance stylist and Instagram blogger who attends all the major shows, from Paris to London to Milan. Her style is a little more subdued, a little more tailored, and a little more expensive than your average influencer, but that’s why I like her. Her account is also great fodder for photography lovers – lots of black-and-white shots of various sparsely-decorated apartments and European cities. 

3. Jenna Rennert (@itsjennarennert)

Ok, so she’s not technically an Instagram influencer, but she has all the clout of one (if not more): she’s the beauty editor at American Vogue. If her close and personal friendships with fashion world superstars like Anna Wintour, Victoria Beckham, and Kim Kardashian don’t draw you in, then her consistently impressive styling should. She favours a more pop-punk kind of look – 80s influences, bright colours, and sneakers paired with Chanel purses feature big on her feed. She also has a great IGTV – I use her skincare tutorials as my personal beauty bible!

4. Erika Boldrin (@erika_boldrin)

She started as a model, then founded her MyFreeChoice blog to share style tips, and now lights up 462k feeds across the globe with snapshots of her sleek, ultra-modern outfits in the most fashionable cities in the world. Again, she’s definitely lesser-known, but she’s gotten mentions in numerous fashion magazines and attends every Fashion Week. Her style is a little edgier – not in the piercings-and-black-leather way, but in the wears-mesh-kitten-heels-with-a-pointed-shoulder-turquoise-houndstooth-duster-coat way (never thought I’d type that phrase). I follow her because she pushes me to like things I might not have immediately put together. In the fight against aggressively basic so-called fashionistas, she is our leader. 

5. Aylin Koenig (@aylin_koenig)

German- and Italian-based, this Instagram blogger is another great one to follow, though for different reasons. I would describe her aesthetic as stylish basics with high-fashion statement twists. For instance, she pairs a fringed, chunky-knit $900 sweater dress with simple high heeled boots. Or she’ll wear a simple grey trench and jeans with the newest Bottega Veneta quilted mules. She also wears a lot of her own stuff – her brand, By Aylin Koenig, is surprisingly affordable and quite cute to boot.

6. Amanda Marie Nielsen (@amandampn)

Another from the land of the Danes! Remember when I said Copenhagen was the next fashion capital of the world? Here’s yet another blogger to prove it. Her style is a lot younger than those listed above. She wears tie-front sweaters in pastel colours and owns at least one chain; she tags student-friendly brands like Nasty Gal and Style Addict in almost all of her OOTD posts. Bucket hats, cropped crewnecks, and nipple-baring tips abound on her feed, and I kind of love it. If you’re looking to highlight the side of you that’s likely in your late teens/early twenties, but in a more stylish, sophisticated way, then this is the page for you. 

7. María Bernad (@maria_bernad)

Finally, we get to the Parisiennes! Unlike most women from this city, her style is a little more camp, a little more colourful, a little more fun – but she still keeps up the Parisian reputation. Her black bob is Anna-Wintour-perfect and her outfits are kind of like if Carrie Bradshaw had Diana Vreeland’s baby (if that makes any sense). She’s bound to be your favourite arty, bug-eye-glasses-wearing FROW mainstay just as much as she is mine, and if her feed isn’t enough to satisfy your fashion cravings, then her vintage and sustainable clothing brand, Les Fleurs Studio, certainly will. 

8. Laurence Fortincote (@laurencefortincote)

Now we come to the three least well-known bloggers on the list. I found her in my discover feed this summer and have been hooked on her posts ever since. Between her French-Wednesday-Addams aesthetic, her Tumblr-esque shots of swans and half-opened Prada boxes, and her perfume recommendations, I can guarantee you will be too. Scrolling through her page makes me want to throw out all my non-black wardrobe items and cut bangs in the best possible way. 

9. Brooke Justine (@bblyn)

Oh, L.A. As much as I hate to admit it, you do produce some good style – it’s not all neon bike shorts and Fashion Nova #sponcon. This California-based stylist’s minimalist and vintage-shop-curated aesthetic is both finely-tuned and accessible! Most of the outfits she posts won’t cost you more than $150 to put together, and they walk that fine line between Urban Outfitters and high fashion (you know what I’m talking about). Her feed is the one I find myself most often clicking and immediately buying off of, which is saying something. 

10. Viviane Audi (@vivianeaudi)

While just a few paragraphs ago I was denouncing the basic, I will admit that a well-put-together “basic” outfit can still be stylish. That’s why I love this blogger. She has such a simple style – she often repeats wardrobe items, and almost none of her clothes are designer – but she has a great eye. She often does videos on how to put together different outfits using the same pieces, so she’s great for inspiration if you’re not yet ready to fully commit to the time and (copious amounts of) money it takes to emulate some of the others on this list.
And those are my Top 10, in no particular order. Toss them a follow, and I promise they won’t be shilling laxative teas or appetite-suppressing lollipops any time soon. If you’re looking for a wardrobe update but don’t know where to look, consider this your Guide Book to the World of Online Fashionistas – just make sure to cite me in your next Insta post ;).
Sophie Miller

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